NBC TV scores for NASCAR’s Brickyard race not nice after deeper look


NBC on Monday trumpeted scores good points for its first NASCAR Cup Sequence race telecast of 2020, the Independence Day weekend occasion at Indianapolis Motor Speedway. However have been the numbers all that good? 

The community boasted across-the-board will increase for the telecast, which led to prime time:

— Viewership elevated by greater than 1 million from final yr’s July 4 weekend race, the standard Daytona summer season race. NBC claimed its Complete Viewers Supply (TAD) for Sunday’s race was 4.37 million viewers (together with streamers) in contrast to three.31 million for the 2019 Daytona race.

— The Indy race pulled a 2.67 score, which was 26 % greater than the Daytona race final yr.

NBC additionally mentioned that TV-only viewership peaked between 8:30 and eight:45 p.m. ET, when the race was being determined. Greater than 5 million viewers have been tuned in to look at Kevin Harvick drive to victory after chief Denny Hamlin crashed with seven laps to go.

The community’s launch contradicted one thing President Donald Trump claimed Monday morning on Twitter. The president mentioned NASCAR scores had sunk to an “all-time low” after NASCAR banned the Accomplice battle flag at occasions and driver Bubba Wallace took half in a “hoax” involving a noose at Talladega in latest weeks.

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There have been replies that scores are up 8 % since NASCAR has returned to the monitor from its COVID-19 hiatus, so there have not been all-time lows.

Sports activities Media Watch, in the meantime, identified a number of qualifiers (a caveat, because it put it) for the Indy numbers NBC introduced:

— Final yr’s Daytona race was run on Sunday afternoon after being rained out the Saturday evening earlier than. When in comparison with the 2018 Daytona July race, which was run as scheduled, the score for Sunday’s Indy race was flat and viewership was down 2 %.

— Sunday’s race was the second-lowest watched and rated Brickyard 400 ever (excluding rainouts, per SMW), topping solely final yr’s race. In comparison with the final time the Brickyard 400 was run in July (the 2017 race), Sunday’s scores have been down 21 % and viewership was off 23 %.

NASCAR moved the Brickyard 400 to September (throughout Week 1 of the NFL season) for 2018 and 2019. The occasion served as the ultimate race of the Cup Sequence common season each years.

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