Jill Gregory leaving NASCAR to hitch Sonoma Raceway as GM


Jill Gregory joined NASCAR’s leadership team in 2007 after working with brands such as Texaco, Sprint, Visa and Bank of America. In 2016, she was promoted to Chief Marketing Officer at NASCAR.

Jill Gregory joined NASCAR’s management crew in 2007 after working with manufacturers akin to Texaco, Dash, Visa and Financial institution of America. In 2016, she was promoted to Chief Advertising Officer at NASCAR.


NASCAR govt Jill Gregory will probably be leaving her function as the game’s chief advertising and marketing officer in February to hitch Sonoma Raceway because the observe’s subsequent common supervisor. Gregory is changing Steve Web page, who retired on the finish of the 12 months after practically 30 years overseeing the raceway.

Speedway Motorsports president Marcus Smith made the announcement Tuesday. Smith and Gregory labored carefully collectively throughout Gregory’s time at NASCAR, the place she leads the game’s advertising and marketing, media and communications features from Charlotte. Gregory additionally manages NASCAR’s digital platforms, together with NASCAR.com, the NASCAR Cellular app and fantasy video games, and he or she oversees NASCAR’s Variety and Inclusion initiatives.

“(Gregory) brings a background of not solely skilled accomplishment and familiarity with our firm, however as a local of northern California, she additionally brings a ardour for the area that makes her an distinctive successor to observe Steve Web page’s distinguished profession,” Smith stated in a launch.

Gregory joined NASCAR’s advertising and marketing crew in 2007. 9 years later, she grew to become the primary feminine CMO within the sport’s historical past. Previous to NASCAR, Gregory served in numerous management roles in motorsports advertising and marketing, together with engaged on campaigns with Financial institution of America and Dash Nextel. In 2011, she was chosen for the primary class of “Recreation Changers: Ladies in Sports activities Enterprise” by Sports activities Enterprise Journal.

With the brand new place, Gregory will return to her West Coast roots and the observe the place she attended her first NASCAR highway course race as a teen. NASCAR is scheduled to race at Sonoma in June this 12 months.

“Beginning with the imaginative and prescient of Speedway Motorsports founder Bruton Smith, I’ve all the time admired the corporate’s efforts to develop the game of NASCAR and embrace modern, new alternatives,” Gregory stated in a launch. “I sit up for taking that very same aggressive method to additional set up Sonoma Raceway as not solely a premier vacation spot for NASCAR and NHRA occasions, but in addition elevating the historic highway course as a year-round tourism and driving-experience attraction.”

NASCAR and Charlotte FC beat reporter Alex Andrejev joined The Observer in January 2020 following an internship at The Washington Publish. She performed Division I volleyball at Columbia College earlier than incomes her grasp’s diploma on the College of Southern California.
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