TeamViewer to sponsor Mercedes in F1 and System E

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BERLIN (Reuters) – German software program firm TeamViewer stated on Tuesday that it had struck a five-year sponsorship cope with the Mercedes System One and System E groups, following its current shirt cope with soccer membership Manchester United.

FILE PHOTO: The brand of software program firm TeamViewer AG is pictured throughout TeamViewer’s preliminary public providing (IPO) on the Frankfurt Inventory Change in Frankfurt, Germany, September 25, 2019. REUTERS/Ralph Orlowski

The distant connectivity supplier can have branding on the vehicles and race fits of drivers, together with seven-time System One world champion Lewis Hamilton, from the Monaco Grand Prix and ePrix in Might.

Mercedes are the one producer to compete in each collection.

Goeppingen-based TeamViewer stated the price of the deal was accounted for within the current downward revision to its revenue margin steerage for this yr made when it introduced its shirt cope with Manchester United this month.

System One has attracted elevated curiosity from the software program sector in current months, with Oracle partnering final yr’s runners-up Pink Bull and Cognizant taking title sponsorship of the Aston Martin staff.

TeamViewer CEO Oliver Steil instructed a video convention that the high-tech sport supplied firms like his a variety of purposes and will assist cut back groups’ carbon footprint by way of distant working.

“The attraction of System One, particularly Mercedes, as a sport is the multitude of use instances,” he stated. “That’s what attracts expertise firms. It’s manufacturing, design, logistics, monitoring, analytics.

“The breadth of use instances and software that’s potential in System One could be very exceptional.”

System One has launched a funds cap this yr, and Mercedes staff boss and total motorsport head Toto Wolff stated the TeamViewer deal can be assigned a price as a part of the monetary guidelines.

“By working collectively throughout F1 and FE, we will drive positive factors in expertise efficiency, and we are going to assist optimize distant operations for a lot of firms throughout the globe,” he stated.

“We’re satisfied that the expansion of firms like TeamViewer will make a significant distinction to CO2 emissions on a a lot better scale.”

Reporting by Douglas Busvine/Alan Baldwin in London, Enhancing by Caroline Copley and Hugh Lawson



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