Rocket Professional TPO and Paretta Autosport have inked a sponsorship deal that places the highlight on girls leaders within the mortgage and racing industries.
The lender mentioned that it will likely be the first sponsor of the first-ever entrant within the Indianapolis 500 that’s female-owned, female-driven, and predominantly feminine crewed. Rocket Professional TPO can have outstanding branding on the No.16 Paretta Autosport Chevrolet piloted by Simona De Silvestro.
“Having Rocket Professional TPO come on board as our main sponsor for this yr’s Indy 500 is an ideal partnership,” mentioned Beth Paretta, CEO and staff principal of Paretta Autosport. “We’re each large proponents of highlighting the facility of girls whereas additionally utilizing know-how and velocity to be the very best at what we do. I can not look forward to what we will accomplish as a staff – each on and off the observe.”
The partnership’s focus shall be on amplifying girls within the mortgage lending and racing areas via its newly launched Rocket Accelerator program that may begin with a multimedia marketing campaign that includes feminine leaders who’re thriving in each industries. The continuing marketing campaign goals to enhance entry to employment in mortgage and racing and improve the supply of mentorship alternatives and construct a robust sense of group throughout the lender’s dealer companion community.
“Rocket Accelerator shall be a central focus of our enterprise as we glance to broaden alternatives and entry for feminine brokers, whereas additionally creating academic applications for the following technology to present them the keys to unlocking their full potential with a sturdy profession,” mentioned Austin Niemiec, government vice chairman of Rocket Professional TPO.