Renault opted to rebrand its works F1 workforce as Alpine forward of the 2021 season as a part of a wider overhaul of the group’s manufacturers and automobile firms.
The Alpine title will make its official F1 debut this weekend on the Bahrain Grand Prix, led by drivers Fernando Alonso and Esteban Ocon.
The rebrand marked the most recent large change for the Enstone-based squad, which has served on-and-off as Renault’s works F1 workforce over time. It’s now the one workforce to race with Renault energy items after the producer’s remaining buyer, McLaren, switched to Mercedes engines after final season.
However de Meo – who took over as Renault CEO final July and has overseen the group’s ‘Renaulution’ – made abundantly clear that F1 remained a core a part of its picture transferring ahead regardless of the push to chop prices.
“For the dedication of Renault, it’s true that we went backwards and forwards, however we have now been at all times there, for 44 years, as an engine producer, or engine and chassis, with our model,” de Meo advised choose media together with Motorsport.com.
“I’m a automobile man, so after I got here to steer Renault, I stated to myself, ‘I’m not going to be the one that’s going to cease 44 years of historical past of Renault. I’m not going to be that man’.
“So so long as I’m right here, the individuals for Components 1, they don’t have to fret. They solely must work to create a worthwhile enterprise mannequin, to win the races and so forth, and to have picture for the corporate.
“However it is vitally clear, one of many messages from my aspect is that we’re there, let’s say, for eternity, with Alpine in Components 1. As a result of Components 1 is the spine of Alpine. It’s in the course of the corporate.”
Alpine has outlined a plan to change into a fully-electric efficiency highway automobile model sooner or later, with de Meo saying he sees the corporate as a mixture of a “mini Ferrari” and a “mini Tesla”.
De Meo defined how he wished F1 to be as important to the Alpine model as it’s to Ferrari, regardless of the push for electrification on the automotive aspect.
“At Ferrari, you’re taking the Gestione Sportiva out, and Ferrari is a distinct factor – it’s the identical [for Alpine],” de Meo stated.
“It’s a mini Ferrari, and with all of the humility, I’ve to say, but it surely’s a mixture of a mini Ferrari and a mini Tesla, as a result of we’re going to suggest electrical vehicles to the patron.
“We’re going to attempt to create a totally new buyer expertise, with the community, with the providers and so forth. It’s alternative to experiment.”