Companies Hope Daytona Races Create A lot Wanted Income


VOLUSIA COUNTY, Fla. — For the following a number of weeks, the Daytona Worldwide Speedway will likely be busy with a number of the greatest occasions in racing. For a lot of companies in Daytona, these occasions convey an opportunity to earn some a lot wanted income after a really tough 12 months.

On the Shores Resort and Spa, common supervisor Robert Burnetti is feeling optimistic. 

“With Rolex, and now Daytona, and the street course race after which bike week arising, it’s a nice time of 12 months for us,” he stated.

Whereas he stated the Roar Earlier than the 24 occasion final weekend didn’t draw massive enterprise for them, he has larger expectations for the following few races, particularly the Daytona 500. 

“This time final 12 months we had been already bought out as a result of, you recognize, all this was simply beginning The coronavirus was simply beginning final 12 months, so we had been bought out, and we bought out by that weekend,” stated Burnetti.  “We’re not anticipating that this 12 months. We’re about 50% so far as tempo smart what’s on the books, however I believe we’ll begin to see that construct as we get nearer.”

Regardless of the restricted variety of tickets for the Daytona 500 being bought out, in line with the President of the speedway, Burnetti says, as extra vaccines are administered, he’s assured folks will determine to return to the realm for the race. 

“Individuals are nonetheless shopping for and making these reserving selections two weeks, one week, 5 days out, so it’s a very unstable market proper now,” stated Burnetti. 

Down the road on the Viking Lodge, proprietor Gary Brown had the identical expertise with the beginning of the races this weekend. 

“I’d say we had been in all probability about what we did final 12 months – nothing extra nothing much less, perhaps rather less if something,” stated Brown. 

However he too is hopeful that the larger races will convey extra bookings for them over the following few weeks, with extra reservations being made every day. 

“We do have fairly a number of reservations coming in for the 24-hour race, which I’m joyful to see, and the five hundred is shaping up,” stated Brown. I don’t suppose we’re going to promote out. We had been near promoting out final 12 months. I don’t suppose we’ll attain that with all of the COVID restrictions and the restricted variety of followers, however I’m optimistic that we’ll get some final minute followers that can are available and we’ll do okay,” stated Brown. 

Whereas each agree they’ll possible do much less enterprise than in years previous, after experiencing single digit occupancy charges initially of the pandemic, each defined they’ll take what they will get. 

“I’m joyful to have something so, you recognize, if we solely have 50% to 70% occupancy for these weekend, I’ll be pleased with that,” stated Brown. 

Burnetti claimed the races are nice publicity for the realm— and he hopes it’s going to convey extra guests down the road. He stated the way in which issues are shaping up, he believes Bike Week might find yourself bringing them extra enterprise than the five hundred. 

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