Milan, Italy, March 24, 2021 — Pirelli publicizes right this moment that the U.S.-based firm High quality Bike Components can be a brand new distributor of the Pirelli Biking tire vary for the North American market. It is a pure step for Pirelli to additional its function within the North American biking market and proceed its 110-year-old premium sports activities custom.
Aligning with the Firm’s sturdy key values, as Pirelli is a acknowledged world chief in sustainability, bicycles are a sustainable medium with zero environmental influence.
Pirelli affords a complete line of bicycle tires that span the vary of mountain bike, street, gravel, city and e-Bike, all made with the highest-quality rubber compounds and applied sciences. QBP can be in control of distributing Pirelli’s full biking tire vary: the Scorpion MTB tire line with the brand new Scorpion E-MTB, the P ZERO™ Race tire household with the brand new P ZERO™ Race TLR and the P ZERO™ Race and P ZERO™ Highway clincher tires, Cinturato™ Velo street tire, the Cinturato™ Gravel vary, and the Cycl-e city vary with the lately launched Cycl-e WT.
Pirelli selected to collaborate with QBP for the North American market due to its success as the most important distributor of bicycle components and equipment within the biking trade with its extraordinary historical past of partnering with world-class distributors and offering a excessive stock of the perfect biking merchandise on the earth to greater than 5,000 bike outlets. QBP’s values of partnering strategically and contributing to the neighborhood align with Pirelli, as QBP affords complete coaching and academic instruments to retailers and bike store staff to assist allow retailers to distinguish trade merchandise and types and to advance the general prosperity of the bike trade.
“Pirelli has at all times been synonymous with racing heritage and innovation,” mentioned QBP Distribution Product Supervisor, Aaron Martin. “With Pirelli biking tires, shoppers are in a position to expertise modern know-how that advantages from Pirelli’s heritage of excellence. Pirelli has grand plans for North America with the means to realize these targets and we’re proud so as to add them as a accomplice of QBP.”
“We’re assured that QBP will elevate the longstanding repute and legacy of Pirelli, and increase our already loyal retailer and client relationships with enhanced gross sales and broader attain capabilities all through North America,” mentioned Pirelli CEO of North America, Pietro Berardi. “QBP is simply as bold as Pirelli, and we all know that they may assist us attain and exceed our targets with distinction, integrity and benefit.”
QBP is a premier and fundamental distributor of P&A in North America and has a famend legacy of profitable partnerships. The partnership with Pirelli and QBP will additional increase the Pirelli neighborhood in North America to assist ship Pirelli’s premium model and bicycle tire line. QBP can be a superb addition and complement the present distribution community of Pirelli tires, which incorporates HLC within the U.S. and Canada, and KASK America within the U.S.