AUSTRALIA’s first on-line platform connecting cyclists with bike-friendly lodging, providers and experiences has been launched in a significant boon to the billion-dollar bike trade.
Following the massively profitable European bike motels mannequin, Bike Lodges is answering the decision for extra accessible biking getaways by their new on-line platform, encouraging folks to vacation with their bikes in Australia. By connecting cyclists with lodging companions that supply cyclists bike-friendly services and providers, bike journey is made straightforward, snug and extra accessible.
The beginning-up is the brainchild of former skilled highway bike owner and six-time Tour de France competitor, Matteo Bono, whose ardour for the game is matched by his love of the Australian panorama.
With worldwide journey unlikely for the foreseeable future and home journey booming, Australians are more and more specializing in energetic holidays over conventional getaways. In Victoria alone, biking tourism is price greater than $360 million a yr in accordance with Tourism Victoria.
The identical report discovered the important thing barrier to biking tourism engagement associated to a lack of expertise about planning a biking journey, with over half of all respondents believing it’s troublesome and time-consuming planning a biking vacation and sourcing data, lodging and providers which can be assured to cater for cyclists.
Lodge companions are chosen primarily based on their dedication to offering minimal assured providers for cyclists, together with:
· Bike storage choices
· Bike wash choices
· Laundry providers
· Breakfast choices
“This stunning nation has a lot to supply cyclists,” defined Bono “however there simply wasn’t sufficient data to attach cyclists with bike-friendly companies to make their travels straightforward, so we created Bike Lodges to do exactly this and assist their wants.
“Bike Lodges exists to encourage folks to experience extra usually, discover additional and keep longer by providing lodging choices that make bike journey easy”.
The brand new platform and biking tourism extra broadly, boosts enterprise for lodge companions and the economies of their native communities, notably in regional components of Australia.
Biking tourism has been recognized globally by the United Nations World Tourism Organisation as a significant future development exercise. Biking vacationers spend extra and interact in a broader vary of experiences than the typical vacationer, with a mean keep of 16 nights for biking vacationers in comparison with 4.5 nights for the typical customer.
The platform is underscored by the implementation of quite a few biking development methods nationally, specializing in rising biking infrastructure and highlighting the environmental, bodily, monetary and social advantages of elevated biking participation for his or her communities.