Bonnier, MRAA Accomplice to Promote Licensed Sellers


The Marine Retailers Affiliation of the Americas has introduced a partnership with Bonnier Company, one of many largest consumer-facing, special-interest publishing teams in America, with a view to promote the Marine Trade Licensed Dealership program and the retailers who’re Licensed.

With this yr’s inflow of boat patrons, particularly new boat patrons, saturating the market, it has grow to be extra essential than ever to advertise and clarify the significance of working with a Licensed Seller.

“Our Licensed Sellers put in a whole lot of work to grow to be Licensed, and far of that effort is targeted on the client expertise. We’re coming into into this partnership with Bonnier to inform customers all about Licensed Sellers and the way Licensed Sellers can serve them,” says Liz Keener, MRAA Certification Supervisor, “Our hope is that as customers see these advertising efforts, they’ll make a bigger effort to hunt Licensed Sellers after they’re prepared to purchase.”

Readers of Boating and Salt Water Sportsman will expertise advertising campaigns by way of numerous channels, together with print magazines, web sites, e mail sends and social media platforms.

“Bonnier is dedicated to rising participation in boating and the enjoyment of the boating way of life.  Nothing is extra essential than having a terrific vendor get you began in boating and information you alongside the best way,” says Glenn Sandridge, Vice President and Managing Director at Bonnier Company.  “Selecting an MRAA Licensed Seller is the easiest way to make sure you are selecting a educated skilled associate to maximise you and your loved ones’s enjoyable on the water.”

The MRAA continues to construct and evolve the Certification program to assist boat sellers set up environment friendly and efficient processes that result in an distinctive retail expertise for everybody. Certification affords sellers the blueprint to creating a world-class enterprise.

This partnership and the promotion of the Licensed Seller program will run by way of 2021 and 2022.

In regards to the Marine Retailers Affiliation of the Americas

On the Marine Retailers Affiliation of the Americas, we consider that for the marine business to thrive, the retail organizations that work together with the boaters of their neighborhood should thrive. With that in thoughts, MRAA works to create a powerful and wholesome boating business by uniting these retailers, offering them with alternatives for enchancment and development, and representing them with a robust voice. For extra info, go to or contact us at 763-315-8043.


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